Growing a brand means attracting the right audience at the appropriate time. Even if you
already pay for Google advertisements or create more SEO friendly material, you may not
yet be an expert at social media marketing.
Building a social media following and an audience that interacts with your content is easy to
do with the appropriate strategies. However, you must first think about a social media
strategy if you want to develop a robust and successful social media presence online.
Even outside the confines of a particular social media platform, having a significant following
can benefit you and your business. In truth, social media sharing platforms can improve SEO
and increase website traffic. It sounds like a good investment, but how can you accomplish
this while still reaching millions of potential customers? Let’s dive in and discuss some of the
ways you can achieve this through Facebook, TikTok & Instagram.
Boost your Engagement with Instagram and Facebook Reels
It’s no secret that people enjoy watching short videos, since they can be interesting and
powerful. Instagram Reels are an engaging and fun way to tell your brand’s narrative and
draw in new customers. Reels enables brands to produce the Instagram content that their
audience wants in a more approachable and personable manner. Reels is our fastest-
growing format and a crucial part of Instagram as more people watch them to be entertained,
explore their interests further, or discover new businesses.
Likewise, Facebook Reels are made to assist users in finding fresh content and creators,
capitalising on the short-form video trend. Creators of Instagram Reels now have more
options on Facebook to post their Reels, thanks to Facebook. The overarching objective is to
make more money. Reels guarantee that businesses receive a profit from the social media
content they produce on the system.
You can now improve your Reels within the Instagram app thanks to a new feature. Reels on
Instagram must be under 60 seconds in length and have a 9:16 aspect ratio, to be eligible
for boosting within the Instagram app. With the help of this new tool, you can increase reach
and engagement of your organic channel without having to deal with the complexities of
setting up a conventional ad campaign.
Are you promoting your Reel to increase brand awareness? Trying to capitalise on a trend to
add some brand personality? Are you trying to increase audience engagement so you can
use them for remarketing in your sponsored campaigns? These are some questions you
may want to think about as we make our way through this guide.
Facebook and Instagram Stories
Despite the similarities between Instagram Stories and Instagram Reels, Reels offers more
advanced editing capabilities that can be utilised to produce lively and engaging videos. The
Explore tab allows you to share those videos with a much larger audience than simply your
followers. Unlike an Instagram Reel, a story will disappear after 24 hours. You might benefit
from using stories if you don’t need to use a wider range of editing tools, AR effects and
speed controls.
After uploading your images and videos, you can select from a variety of text, colour, and
style options to create more engaging Stories. A click-to-Messenger function enables
companies to attract someone’s attention on Stories before carrying on the conversation
through Messenger. Which has become a significant area of growth for advertising.
Brands can use interactive polling stickers to start interactions with their followers through
their advertisements. Stories can also provide your audience a “behind-the-scenes” peek at
the internal culture and procedures of your business.
Make sure the content of your company’s Stories is distinct from that of its Facebook or
Instagram Reels. Stories are a terrific way to engage your audiences and followers in light-
hearted communication, although in-feed posts should maintain a professional tone.
Only Twitter and Instagram regularly used hashtags. However, due to their widespread use
nearly all social media sites today, such as LinkedIn, TikTok, and Facebook, make use of
them in some capacity.
The right hashtags can improve your brand’s visibility, make it simpler for customers to find
and follow you, and link your small business to more broad debates and ideas on other
social media sites like Instagram.
Using hashtags can lead to better conversion rates, new supporters, and followers, whilst
increasing your brand awareness and getting a wider outreach.
Instagram vs TikTok for Social Media Growth
Instagram Reels resemble TikTok’s a lot, so it’s not all that unexpected that TikTok would
appear to be a direct rival. Still, it hasn’t yet achieved Instagram’s size of active users,
despite its seeming quick growth. If you want a wider reach, Instagram is your best bet.
However, if you want your content to be seen by a younger audience, then TikTok is your
platform.
For companies and marketers looking to reach a larger audience, TikTok has created
several solutions for companies and marketers including branded hashtag competitions,
branded outcomes, In-feed advertisements and TopView.
You should use your Reels and Stories to aid users in learning new things and make content
that people will find fascinating or entertaining above all else.
Video Duration
The two differ in terms of duration of video. The maximum video duration on TikTok was
recently increased to three minutes, while the platform’s livestreaming options appear to have no time restrictions. Reels on Instagram now have a 60-second duration limit, and live
broadcasting is limited to four hours.
Music and Features
Content with music increases engagement, and both platforms offer possibilities to artists.
More than 150,000 tracks are accessible to companies and creators in TikTok’s Sound
Library.
You can upload an already edited video to either platform, record a new one, or use platform
features to combine previously recorded and newly created content. However, TikTok boasts
a greater selection of effects, layers, and filters than other video-editing apps, and you can
edit or switch between those filters as you shoot your video. With Instagram, you must
configure your Instagram effects before beginning to record.
Using Reels for Business
There is no reason you can’t use the video you already produce for TikTok on Instagram
Reels if you already produce content for that platform. Just follow the playbook ASOS has
established. The company already has a sizable following on Instagram and TikTok, so it
has begun using its best TikTok material to launch on Instagram Reels without having to
create content specifically for each network.
Use Instagram clips to answer questions from the public and keep them intrigued. If you end
one of your reels with a call to action (CTA) asking viewers to leave additional questions for
you in the comments, you’ll have an endless supply of content ideas.
Including instructional content in your Instagram Reels, as guides and tutorials, is a terrific
approach to increase engagement. And certainly, even a 15-second video is long enough to
be useful.
Facebook’s revenue comes primarily from user engagement. Thus, the algorithm is
designed to encourage engagement. If you put the algorithm first, it will put you first.
connects with your target audience. But every platform has a unique personality, where
some content kinds perform better than others.
Facebook targets a 24- to 34-year-old demographic, so it’s critical to understand your
audience to make sure the content appeals to them. Don’t undervalue Facebook’s
purchasing power. According to research, Facebook’s audience has a high level of
education and discretionary income. In your Facebook Reels, creativity should take the lead.
However, it’s also crucial to consider the likelihood that your audience will make a purchase.
There are inventive ways to promote and entertain at the same time and, you can start to
contact those who would never be able to find you thanks to Facebook Reels.
Engaging your audience can also be achieved through experimentation. By experimenting,
you can keep your material interesting and give your audience a reason to return for more.
Trying new things can potentially result in a breakthrough in the way you produce your
material. You never know when you’ll run into a subject or aesthetic that really connects with
your audience.
You may concentrate your efforts and attention on the material that resonates by tracking
the outcomes of your content. You have the option of upgrading to more in-depth third-party
analytics, like Hootsuite, or using Facebook’s analytics dashboard within the app.
You won’t have enough data if your account is brand new to determine what is and isn’t
working. However, if you’ve had success on TikTok or Instagram, use that data to show you
what worked effectively. After that, you can experiment with what was successful for those
apps. Incorporate A/B testing for various kinds of content. You may learn which content
appeals to your followers by doing this.
With so many options, we’ve discovered a few ways you can master the art of social media
growth through Reels and Stories. It’s crucial to consider how these different platforms will
affect your whole social media and marketing strategy, as well as the goals that will be the
focus of any boosting. We’ve discussed how these tools can provide brands and creators an
opportunity to demonstrate who they are in a fun and digestible way.
The most important thing is to have a solid understanding of what these tools can – and
can’t- do. So that you can proposition your Social Media Strategy in a specific way that will
mean viable conversions for your business and brand. Whatever option you choose, these
tools will help you enhance engagement and increase consumer trust. You will be able to
provide an opportunity for storytelling by showcasing your brands personality, and open
doors for content diversification.
Don’t be afraid to repurpose your content and link your Instagram Reels to Facebook to
maximise your engagement. Post quality content that reflects your brand. You’re more likely
to earn meaningful interactions from your audience. Use music and publish vertical videos
only. Be experimental and don’t forget to use captions and CTAs!
